What is design-driven innovation? “It’s not just about packaging and graphics,” said Mauro Porcini during his stage presentation at the World Innovation Forum in NYC. Porcini, an expert in infusing design thinking into an organization’s culture with an innovative, consumer-center approach, said, “It’s not just about styling. It’s all about people. It starts with people, understanding people.”
He stressed how companies can engage people beyond the products they create through ideas and through a vision. “Every time we say we don’t design products, we design experiences, there’s always a double level of connection and communication between people and product brands,” explained Porcini. He said the first level of communication is between you and the product, the pleasure derived from the product.
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