The Importance of Consistent Personal Marketing

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When it comes to an executive job search your marketing efforts are a huge driver of how much success your search produces. Fortunately, one thing you control about your job search is how you market yourself. Interestingly, self-marketing is one of the most underdeveloped areas of most executives’ job search.

A product’s marketing must be consistent and planned, an executive’s marketing strategy is no different.  Yet ExecuNet Career Strategist Saundra Botts, who works every day with ExecuNet VIPs to achieve their career goals,  has found that the biggest inconsistencies she sees are the conversations candidates are having with their networks  to get found for interviews and during the interviews themselves are often not consistent with what they have on their resume and other personal marketing collateral. This indicates lack of clarity of unique value proposition and is what recruiters at ExecuNet’s recent recruiter summit indicated to be the biggest weakness of candidates today.

Listen to Saundra talk about this in an excerpt from a VIP-access only session of ExecuNet Master Class.




Saundra Botts

Saundra Botts

Saundra is known for “opening doors” and has also facilitated Job Search and Transition Workshops for universities, FENG (Financial Executive Networking Group), and various executive leadership groups. Her depth of experience includes has over 15 years in Retained Search and contingency placement within corporate accounting and finance sector with First Call Search, Dubin & Lee and WinterWyman Search. Saundra has consulted with clients, ranging from start-ups to multi-billion-dollar conglomerates. She has worked with $12 billion companies building accounting and finance teams, succession planning, and hiring, as well as filling key positions at many medium-sized, publicly-traded companies; non-profits; and universities in Boston, Miami and Los Angeles.

Saundra provides strategic guidance and coaching to help ExecuNet members land their next opportunity. This includes uncovering their unique personal value proposition and defining competitive differentiators to advance their careers. This also includes providing detailed feedback for improving a member’s personal marketing collateral—well beyond their résumé.

Saundra Botts is an ex-Headhunter turned executive candidate advocate who shares the behind-the-scenes truths on how executives really get their next job. Mrs. Botts has recruited through three recessions and has researched and documented why some people remain in demand, despite the economic climate, and others are not. In 2008, during an economic downturn, she noticed that executives get hired for different reasons than the other 97% of the org chart and began to educate her executive clientele to get them working again quickly.

After working for the top search firm in Boston, WinterWyman Search, and running her own Retained Search Agency, Saundra decided to take the inside information she’d acquired and use it to help executive professionals, most of whom are embarking of their first-ever job search, understand the differences in job search strategy when you make over $200K annually to avoid wasting time, avoid exploiting valuable network connections, and land their ideal role.

Saundra’s passion is to open doors and educate, to help everyone make the career of their dreams a reality.

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