There are many components to answering this question, but if you ask ExecuNet career strategist and coach Marsha Muawwad, it all comes down to one word: “Preparation. Preparation. Preparation.”
She says it three times to make sure you hear her.
You may think it sounds rather elementary, but Marsha will tell you “there’s no greater truth than preparation.”
Think of professional sports. The athletes don’t start their work on game day. It takes hours and hours of work before game day to perform like they do. Think of your interview like game day. Have you put in hours and hours for preparation? Marsha says, “A lot of people think, ‘I’ve been an executive for 20-30 years. I’ve interviewed a lot of people. I know this game.’ Oh, no you don’t. You’re on the other side of the table. There’s a reality that goes with preparation. We’re in a sea of sameness. The executives that I speak with all have their MBA and 20+ years’ experience as a senior vice president, and they’ve all got their metrics. What do they do in a sea of sameness?”
You either figure out how to be distinct, or you’ll be extinct. –Marsha Muawwad
Of course, you’re going to be prepared for an interview; you didn’t get where you are without preparation, right?
The definition of preparation in this case is beyond your resume, networking contacts, skills, research, and work history. “You’re thinking technical preparation, but I’m talking about attribute preparation,” says Marsha.
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