How to Identify Your Brand Story and Align it With a Company’s Vision

What’s your story? We all have one. The challenge is identifying what your unique experiences have molded you to be passionate about and particularly good at.

The most common need our Career Strategists encounter when working with executives is helping the job seeker identify their brand story, the essence of what they are all about and what they can deliver. Then aligning that unique story with the targeted company’s vision can begin. At the executive level, the executive’s brand is less elastic, so the fit with company is more important than at the lower ranks.

Listen to ExecuNet Career Strategist Saundra Botts as she unravels this complicated challenge that leads so many executive job seekers astray.


This is an excerpt from the ExecuNet Master Class session, How to Make Storytelling Your Ultimate Career Advantage



William Flamme

William Flamme

William Flamme is ExecuNet's Marketing Content Manager, where he is responsible for developing engaging career, job search, and leadership insight and delivering executive-level content across the various properties under the ExecuNet brand. Prior to joining ExecuNet in 2008, Will earned a master's degree in education and taught fifth grade and sixth grade. As a teacher, he deepened his appreciation for the written word and mastered skills necessary for managing writers who sometimes view deadlines as homework.

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