Liberate Creativity by Limiting It

glass-ballsWill Rogers was once asked by a reporter how he would deal with the German U-Boat problem during World War II. “By boiling the ocean,” he said.

“But how would you do that?” asked the reporter.

“I’m just the idea man here,” said Rogers. “Get someone else to work out the details.”

Of course, today “boiling the ocean” has entered the modern lexicon as an expression that means trying to do too much with too little. Turns out the same reason you should “not try to boil the ocean” in these times is also good advice for the idea person looking to generate his next breakthrough concept.

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Michael Thompson

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