Why I Hate Customer Loyalty

customer-loyalty-NOAH FLEMINGYou know, this is probably going to sound weird…

But even though it’s in the subtitle of my book, I really don’t like the term “customer loyalty.”

It implies that it’s up to the customer to be “loyal.”

It implies that when a customer/client stops doing business with us, it’s because they’re “unloyal.”

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Noah Fleming

Noah Fleming

Noah Fleming is a marketing expert, trusted consultant, Fast Company blogger, and author of the Amazon #1 bestselling book in Sales, Marketing, and Customer Service – EVERGREEN: Cultivate The Enduring Customer Loyalty That Keeps Your Business Thriving.

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