When you’re left with nothing to tell your message, you go to the simplest tool – cardboard and some kind of instrument to mark on that board. This engaging short film captures Alex Bogusky’s fascination with street-level philanthropy and communication that happens through windshields and open car windows – with entertaining and insightful results.
The implication for business organizations is profound: The world’s simplest form of communication turns into a lesson of generosity. There’s a simple message here, too, for business executives: When you lead with clarity, purpose and authenticity, then people listen to you.
Designer, marketer, author and consumer advocate Alex Bogusky is former Crispin Porter + Bogusky Creative Director. His accolades include Creative Director of the Decade, so named by Adweek magazine’s Best of 2000s, and induction to the American Advertising Federation’s Hall of Achievement. Since leaving the agency in 2010, he has been using his skills for sustainable change as a founding partner at Common and FearLess Cottage.
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