Golin CEO Fred Cook Wants to Go All In

Public relations firm Golin wants to better serve clients in the digital age. So it has blown up the old agency model in favor of a system called the g4.

Golin CEO Fred Cook describes the dramatic changes leading up to g4, GolinUnternship, what he looks for in executives he hires, and much more in this candid discussion with ExecuNet Chief Marketing Officer Tony Vlahos.

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ExecuNet Editor

ExecuNet Editor

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