The Go-Giver Way: A Conversation With Bob Burg

Conversation with Bob BurgGive exceptional value. Enjoy extraordinary results. That’s the Go-Giver Way.

It is generally agreed upon that entrepreneurship is the engine that drives an economy upwards and is primarily responsible for its growth.

Entrepreneurs create jobs, bring better and more affordable products and services to the marketplace, resulting in greater societal health, overall wealth and a vastly improved standard of living. And, while we treasure the entrepreneur, one needs not start their own business in order to be one. One can be entrepreneurial within a company setting (often called intrapreneurs) and can lead from anywhere they happen to be positioned.

Bob Burg, coauthor of the international bestseller, The Go-Giver and a much sought-after speaker at sales and leadership conferences, is committed to inspiring the entrepreneurial spirit in us all. He shows that companies both large and small that conduct their businesses “The Go-Giver Way” are not only of much greater value to their customers; they are also significantly more functional and profitable.

We discuss the following:

  • Why you needn’t be an entrepreneur… to be entrepreneurial.
  • Five Laws that will bring you both personal effectiveness and professional success.
  • The difference between price and value…and why that’s so vitally important to understand.
  • One golden nugget of advice from a “drive-by mentor” totally shifted Bob’s perspective and played a big role in his success.
  • Why asking if something will make money isn’t a bad question… it’s just a bad first question.
  • One thing to absolutely AVOID doing when seeking out a mentor.
  • Why being a “Go-Giver” is absolutely congruent with — and even honors — our human nature.

Here is what some attendees of the live event had to say: 

  • “Bob is a credible leader, very well-spoken and genuine. He provided excellent examples for each topic he presented. I want to work for Bob!!!” 
  • “Fresh and relevant ideas were presented.” 
  • “Good advice for people at all stages in their career.” 
  • “More executives really need to understand and appreciate this so that collectively all can bring about a change in culture.” 

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William Flamme

William Flamme

William Flamme is ExecuNet's Marketing Content Manager, where he is responsible for developing engaging career, job search, and leadership insight and delivering executive-level content across the various properties under the ExecuNet brand. Prior to joining ExecuNet in 2008, Will earned a master's degree in education and taught fifth grade and sixth grade. As a teacher, he deepened his appreciation for the written word and mastered skills necessary for managing writers who sometimes view deadlines as homework.

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