To stand out you need to be found. Employers don’t know your name; they know keywords. Recruiters are not searching for you by name. They are searching keywords, and you hope they come up with you. So, when you create an online profile you need to do so with the job description of the job you want in mind.
Find descriptions of the job you want and create your profile with that in mind. If your background truly aligns with that job spec, edit your profile accordingly so that you can be found for that type of job.
Executive recruiter Paul Stefunek suggests thinking in groups of four words, just like recruiters do when they utilize LinkedIn. Recruiters aren’t going to spend time interpreting your resume to see how you might fit with their vacancies; they are looking for keyword alignment.
Listen to Paul talk about using keywords to stand out.
Career coaches and recruiters consistently advise job seekers to use job postings for research. Identify what types of jobs are out there. Find the ones that you are interested in and use those job specs to create your online profile, and resume, so that you are a clear match. Once you’ve done that, you then utilize your network to get walked through the gatekeepers. It’s a formula that has consistently proven to work!
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