Four Stories a Leader Must Master

business-meeting-DOUG SUNDHEIMOf all the jobs on a leader’s plate these days, perhaps none is more important than sensemaker. We’re all confronted with too much data and too many choices on a daily basis. We see countless potentially-valuable things we could do while only having time for a limited few. We’re so busy that we can’t see all the forces at play; we struggle to connect the dots. Thus, the heavy lifting of leadership has to be to help people connect those dots so they can make the smartest choices regarding where to spend time.

The best way to do this is through storytelling. Storytelling is powerful because it provides guidance without being prescriptive. Four stories in particular are the most helpful. 

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Doug Sundheim

Doug Sundheim

Doug Sundheim is a consultant and executive coach with over 15 years of experience in growing businesses and helping others do the same. He works with leaders and teams of Fortune 500 companies and entrepreneurial firms to help them maximize their effectiveness. You can follow Doug on Twitter @DougSundheim and find out more about his services at

1 Reply to "Four Stories a Leader Must Master"

  • Richard Chacon
    January 21, 2016 (12:52 pm)


    I love the narrative – it makes the process of making your point in a soft and convincing manner that get the message across.