Executives Need Help Telling Their Story Objectively

Your company sells a product or service. You market products or services for a living. You’ve hired tons of people. All true, so finding a new job for yourself shouldn’t be a huge challenge.

That last part is not so true.

You see, it’s completely different when you are the product you’re looking to sell, even for experienced marketing executives. We are just too close to our career, accomplishments, and challenges to remain objective. When you’re on the other side of the table, you’re no longer in the role you’re used to. Even writing your own resume at the executive level isn’t a good idea. It’s not about listing titles and duties for executives. It’s about the value story and the accomplishments.

“You can’t read the label from inside the bottle,” says ExecuNet career strategist Saundra Botts.

So true…and she made the statement during a recent panel discussion as a metaphor for a person in job search being unable to look at themself objectively.

Listen to that panel of ExecuNet career coaches and strategists discuss this concept in this excerpt from that session of ExecuNet Master Class.

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Saundra Botts

Saundra Botts

Saundra is known for “opening doors” and has also facilitated Job Search and Transition Workshops for universities, FENG (Financial Executive Networking Group), and various executive leadership groups. Her depth of experience includes has over 15 years in Retained Search and contingency placement within corporate accounting and finance sector with First Call Search, Dubin & Lee and WinterWyman Search. Saundra has consulted with clients, ranging from start-ups to multi-billion-dollar conglomerates. She has worked with $12 billion companies building accounting and finance teams, succession planning, and hiring, as well as filling key positions at many medium-sized, publicly-traded companies; non-profits; and universities in Boston, Miami and Los Angeles.

Saundra provides strategic guidance and coaching to help ExecuNet members land their next opportunity. This includes uncovering their unique personal value proposition and defining competitive differentiators to advance their careers. This also includes providing detailed feedback for improving a member’s personal marketing collateral—well beyond their résumé.

Saundra Botts is an ex-Headhunter turned executive candidate advocate who shares the behind-the-scenes truths on how executives really get their next job. Mrs. Botts has recruited through three recessions and has researched and documented why some people remain in demand, despite the economic climate, and others are not. In 2008, during an economic downturn, she noticed that executives get hired for different reasons than the other 97% of the org chart and began to educate her executive clientele to get them working again quickly.

After working for the top search firm in Boston, WinterWyman Search, and running her own Retained Search Agency, Saundra decided to take the inside information she’d acquired and use it to help executive professionals, most of whom are embarking of their first-ever job search, understand the differences in job search strategy when you make over $200K annually to avoid wasting time, avoid exploiting valuable network connections, and land their ideal role.

Saundra’s passion is to open doors and educate, to help everyone make the career of their dreams a reality.

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