Branding is hard. Meaningful differentiation is even harder.
ExecuNet Master Class Host, Tony Vlahos, recently spoke with someone who knows all about that and how to effectively brand for market growth. That “someone” is Kimberly Watts. Kimberly is a highly accomplished marketer with extensive experience working strategically with many well-known global brands, particularly in the consumer products industry. Kimberly has a knack for developing and executing compelling brand foundational tools, brand strategies and innovation pipelines that support a meaningful and differentiated brand positioning for her clients.
No matter what aspect of business you’re in you will find this conversation interesting! She has a passion for branding and a deep well of knowledge. And since each and every one of us should approach our career as though we are always in search, and we are each our own brand, we should all, as Chief Branding Officer of “Company Me” check out what she has to say!
Here’s the breakdown of what they talked about in case you want to jump right to a particular topic:
- 00:49 What “meaningful differentiation” actually means
- 02:33 The confusion between marketing and branding and branding
- 06:09 Common re-branding mistakes
- 07:75 The secret to really good branding
- 09:01 Tips and tricks to develop a top-notch brand
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