The Discipline Behind Building a Meaningfully, Differentiated Brand

Branding is hard. Meaningful differentiation is even harder.

ExecuNet Master Class Host, Tony Vlahos, recently spoke with someone who knows all about that and how to effectively brand for market growth. That “someone” is Kimberly Watts. Kimberly is a highly accomplished marketer with extensive experience working strategically with many well-known global brands, particularly in the consumer products industry. Kimberly has a knack for developing and executing compelling brand foundational tools, brand strategies and innovation pipelines that support a meaningful and differentiated brand positioning for her clients.

No matter what aspect of business you’re in you will find this conversation interesting! She has a passion for branding and a deep well of knowledge. And since each and every one of us should approach our career as though we are always in search, and we are each our own brand, we should all, as Chief Branding Officer of “Company Me” check out what she has to say to apply the concepts to ourselves and to our businesses.

These same principles that we should apply to our own career path apply on a much larger scale to our company. You can get customized growth strategies based in market research and data analysis from Dynamic Insights. Reach out to them and mention ExecuNet for a complementary one hour business consultationYou’ll be amazed by what they can do for your company!

Here’s the breakdown of what they talked about in case you want to jump right to a particular topic:

  • 00:49 What “meaningful differentiation” actually means
  • 02:33 The confusion between marketing and branding and branding
  • 06:09 Common re-branding mistakes
  • 07:34 The secret to really strong branding
  • 09:01 Tips and tricks to develop a top-notch brand



William Flamme

William Flamme

William Flamme is ExecuNet's Marketing Content Manager, where he is responsible for developing engaging career, job search, and leadership insight and delivering executive-level content across the various properties under the ExecuNet brand. Prior to joining ExecuNet in 2008, Will earned a master's degree in education and taught fifth grade and sixth grade. As a teacher, he deepened his appreciation for the written word and mastered skills necessary for managing writers who sometimes view deadlines as homework.

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