Design Thinking Techniques for Effective Problem Solving

Wish you knew the secret to creating long-lasting solutions to everyday work problems? Curious about how design thinking methodology could help you create better solutions?

In a recent session of ExecuNet Master Class on innovation and change, host Tony Vlahos spoke with Erin Park Cohn, Senior Partner with Leadership & Design, a nonprofit consulting firm that facilitates change and innovation processes using the framework of human-centered design.

Two key insights from this Master Class were to approach problems with a beginner’s mindset, rather than as someone with answers and to adopt a people-centric approach, like an anthropologist, to fully understand the needs, wants, and limitations of the people you are looking to help.

In this engaging conversation, Erin shares a refreshing perspective to approaching business challenges. Her approach makes business sense without losing sight of the empathy required by the human element. You’ll want to tune in!

After you listen to what Erin has to say, I invite you register to work with Erin on your own challenge as part of her upcoming online course, Design Thinking Concepts for Business. The course is April 24 – May 24 (5 hours of work at your own pace + a live session with Erin on May 7, 2-3 pm ET).

In July, Erin will become Director of Leadership at Smith College for their Wurtele Center for Leadership, and this course is a fantastic way to become acquainted with Smith College Executive Education offerings and to provide you with a whole new approach to creating solutions that will be effective and lasting!



Mark Anderson

Mark Anderson

Mark Anderson is ExecuNet's president and chief economist. An Arjay Miller Scholar, Mark received his MBA from Stanford University and a BA in economics from Yale University. He joined ExecuNet in 1993, with extensive marketing and new product and business development experience, having served as president and founder of A&M Associates, an investment management firm. Mark's corporate leadership experience includes several senior marketing and financial positions with RCA Global Communications (a GE subsidiary) and American Can Company.

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