How to Deliver World-Class Customer Experience… the Mercedes-Benz Way

wow-customer-experience-Joseph MichelliMercedes-Benz. The name alone conjures images of luxury, innovation, quality, and performance.But in today’s market, you need more than a world-class product to outpace the competition – which is why the executives at Mercedes-Benz USA set a course to create a customer experience in keeping with their legendary cars. 

Why are Mercedes-Benz customers so loyal and passionate?  Because the people at Mercedes-Benz are Driven to Delight. 

In this remarkable Master Class,renowned customer experience expert and NY Times bestselling author Joseph Michelli provides an inside look at how leaders at Mercedes-Benz USA catapulted customer sales satisfaction from the #6 to the #1 position on the JD Power SSI survey through a comprehensive culture transformation program deploying people, process and technology strategies. Joseph will provide you a masterful roadmap that can be customized to fit your business model and customer needs to help you drive delight in your organization.

Whether you run an established business or a start-up, listen to this recording to learn how to retool your strategies to be a leader in customer experience delivery, reignite your customers, and refuel your team for the long haul.

Here’s what some attendees of the live event had to say:

  • “Great insight into how to transition a culture”
  • “Focus on customer experience is a topic all organizations will need to be thinking about, and be acting on to compete in today’s markets”
  • “The course provided tremendous insight into what one of the best companies in the world has gone through to create an unparalleled customer experience.”


Joseph Michelli

Joseph Michelli

Joseph A. Michelli is an internationally sought-after speaker, author, and organizational consultant. His books include The Starbucks Experience, The New Gold Standard, The Zappos Experience, Leading the Starbucks Way, and Prescription for Excellence, which hit #1 on The New York Times, Wall Street Journal, and USA Today bestseller lists.


This post is reserved for our VIP Access Members. Become a VIP Access Member or login if you are already an ExecuNet VIP Access Member.

VIP Members have access to over 100 live events, a searchable library of over 2,000 articles and videos, discounts on the latest books, ability to apply to all of ExecuNet's vetted executive jobs, visibility to hundreds of executive recruiters, and more…

William Flamme

William Flamme

William Flamme is ExecuNet's Marketing Content Manager, where he is responsible for developing engaging career, job search, and leadership insight and delivering executive-level content across the various properties under the ExecuNet brand. Prior to joining ExecuNet in 2008, Will earned a master's degree in education and taught fifth grade and sixth grade. As a teacher, he deepened his appreciation for the written word and mastered skills necessary for managing writers who sometimes view deadlines as homework.

No Replies to "How to Deliver World-Class Customer Experience… the Mercedes-Benz Way"