3 Quick Ways to Become More Interesting and Unforgettable

By , March 23, 2017
Since before recorded history, humans have been a storytelling species. For millennia, stories have told us how to ... Read More

customer experience

Leadership Lessons From a Paris Restaurant

By , March 21, 2017
One test of leadership is how leaders treat customers and clients when things go wrong. True leaders take ownership of ... Read More

small data

People in Denmark Walk in a Very Strange Way

By , March 16, 2017
It wasn't a criticism. It was simply an observation a friend made to Martin Lindstrom. In at recent session of ... Read More

Do You Look But Not See?

By , March 10, 2017
You're alone at a bar, a train, your kid's practice... What's the first thing you do? Most of us would turn to our ... Read More

small data

Creating a Powerful Brand: Martin Lindstrom and Small Data

By , March 7, 2017
Does your brand truly resonate with your consumers? Do you know what they really want from your product? In this ... Read More

Avoid These 4 Business Gift-Giving Faux Pas

By , December 28, 2016
In the business world, gift-giving provides incredible intrinsic and financial rewards. But finding the perfect gift ... Read More

a-conversation-with-martin-lindstrom

Small Data, Big Impact: A Conversation with Martin Lindstrom

By , December 2, 2016
Martin Lindstrom has carved out a niche as a global expert and pioneer in the fields of consumer psychology, marketing, ... Read More

stay top of mind throughout the year

Canceling Christmas: Why Your Business Should Stay Top of Mind Throughout the Year

By , December 1, 2016
As the head of a corporate gifting company, I know that the period between Thanksgiving and Christmas is always hectic. ... Read More

Perfect Pitch Gray Rhino Proof Your Business

Build the Perfect Pitch and Gray Rhino Proof Your Business

By , November 28, 2016
Two questions to consider:  Perfect Pitch Gray Rhino Proof Your Business Selling. That's an uncomfortable word for ... Read More

Have We Lost the Art of Integrity?

By , November 8, 2016
It is important in any business to have integrity for the longevity and sustainability of both employees and the ... Read More

Your Customers’ Buying Process is Not Different

By , October 24, 2016
I am amazed at how many salespeople and their sales managers inherently understand the new buying process when they buy ... Read More

5 Words Customers Hate (and What to Say Instead)

By , October 14, 2016
Whenever you trot out one of these tired terms, you're making it less likely that a customer will buy from you. Wo... Read More