• To Maximize Returns, Target the Network


Collaboration

Collaboration is the Enemy of Innovation

By , August 14, 2017
Brainstorming, group writing, and "designs by committee" are huge wastes of time and money. For six decades, ... Read More

Maximize Returns

To Maximize Returns, Target the Network

By , July 20, 2017
When companies decide where to focus their marketing dollars, they often look to customer’s lifetime value (clv) ... Read More

marketing emails

3 Reasons Customers Aren’t Opening Your Marketing Emails

By , July 19, 2017
I've been writing about email marketing frequently lately because email marketing is the last form of outbound ... Read More

Market Disruptor

From Class Project to Market Disruptor

By , July 5, 2017
Coming from four generations of Sonoma vintners, Jon Sebastiani '12 knows how important it is to balance the ... Read More

TimeAttention-Graphic

The Most Valuable Thing Your Customers Can Give You and How to Get It

By , June 23, 2017
How can you measure the value of customer relationships? Here's an interesting way. Ask yourself, how much time ... Read More

customer loyality

The Customer Loyalty Loop

By , June 2, 2017
If there were a proven, scientific formula for building customer loyalty, would you want your business to follow ... Read More

Integrity in Investing

By , May 8, 2017
After the global economic collapse, Nili Gilbert '03 saw a need for a financial-services firm that would prioritize ... Read More

women leaders

Innovation for Women, by Women. Period.

By , April 7, 2017
It all started in 2013 with another frantic trip to the drugstore. Like clockwork, Jordana Kier found herself once ... Read More

Digital customer interaction

Are You Prepared for the Digital Tsunami?

By , April 5, 2017
In a world where all of your customers carry a super computer in their pockets in the form of a smartphone that they ... Read More

Trends in Marketing

5 Top Trends in Marketing

By , March 30, 2017
As executive recruiters, we are privileged to work with a wide range of CEOs and CMOs on recruiting their marketing ... Read More

3 Quick Ways to Become More Interesting and Unforgettable

By , March 23, 2017
Since before recorded history, humans have been a storytelling species. For millennia, stories have told us how to ... Read More

customer experience

Leadership Lessons From a Paris Restaurant

By , March 21, 2017
One test of leadership is how leaders treat customers and clients when things go wrong. True leaders take ownership of ... Read More