Be Careful Who You Admire and Trust – They May Be a Complete Fake

fake-smile-on-businessman-KATHY CAPRINOI was speaking with a dear friend, William Arruda, who’s a true expert in helping people build their personal brands. We got on the subject of our recent eye-opening experience of discovering someone we’re working with (with celebrity status) is a total fake. While I believe we’re both savvy professionals, fakers can slip through even the most discerning of filters.

Since launching my blog on Forbes and on my own website, I’ve found myself immersed in a world of “experts” and information “gurus” – individuals who have worked tirelessly and often selflessly to master a particular field or area, and have vitally important information to share with the world. I’ve also brushed up against hundreds of people who simply pretend to be experts, but don’t have a grasp on what they claim to be teaching, and are after only two things – self-advancement and fame.

I’ve seen too that thousands of people fall victim to admiring (and investing in) these fakers, because they often appear to be charismatic and powerful (and helpful). But when you peel the onion and get to know them personally, you’ll find that they’re lying or faking about a whole host of things, including:

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Kathy Caprino

Kathy Caprino

Kathy Caprino currently runs a leadership and career success coaching and consulting firm focused on the advancement of women. A trained therapist and coach, Kathy has had the pleasure of working with over 10,000 emerging women leaders at Fortune 100 companies, national women's conferences, non-profits, academia and startups. Kathy has also served as a graduate instructor for New York University and career trainer for Mediabistro. She blogs for Forbes, Huffington Post, AARP's Life Reimagined and her own Ellia Communications career blog. Kathy is the author of Breakdown, Breakthrough: The Professional Woman's Guide to Claiming a Life of Passion, Power and Purpose. You can reach Kathy at www.elliacommunications.com, Amazing Career Project, and connect on Twitter @kathycaprino, Facebook, LinkedIn, and on Google+.

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