I was speaking with a dear friend, William Arruda, who’s a true expert in helping people build their personal brands. We got on the subject of our recent eye-opening experience of discovering someone we’re working with (with celebrity status) is a total fake. While I believe we’re both savvy professionals, fakers can slip through even the most discerning of filters.
Since launching my blog on Forbes and on my own website, I’ve found myself immersed in a world of “experts” and information “gurus” – individuals who have worked tirelessly and often selflessly to master a particular field or area, and have vitally important information to share with the world. I’ve also brushed up against hundreds of people who simply pretend to be experts, but don’t have a grasp on what they claim to be teaching, and are after only two things – self-advancement and fame.
I’ve seen too that thousands of people fall victim to admiring (and investing in) these fakers, because they often appear to be charismatic and powerful (and helpful). But when you peel the onion and get to know them personally, you’ll find that they’re lying or faking about a whole host of things, including:
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