Business Cards Breed Business!

I was in a hotel elevator last week and struck up a conversation with two guys in suits that had travel bags. I asked if they were headed to the airport.

business-card-exchangeAs it turns out, they were on their way to a meeting to speak. Naturally, I asked what they do, and they told me they’re in the financial services industry selling retirement products.

What do you think they asked me?

“How about yourself?”

“I speak at events as well. In fact, I train financial advisors how to network and grow their business through referrals.”

“Can we have your card?”

My response. “Funny you ask! I actually teach networking skills and don’t have a card with me! I’m headed to the gym and left my cards in the room. Bad networker, huh?”

We all laughed.

They handed me their business cards and said we should absolutely talk about doing business together. Yes, an actual elevator pitch!


  • I’m a horrible networker!
  • Strike up conversations in business environments.
  • Ask what business people do for work. They love to share.
  • When you ask, “What do you do?” they will almost always ask you too!
  • Know how to explain what you do in 17 words or less.
  • Always have a business card with you – even off duty.
  • Be open, engaging, and have a sense of humor.
  • Follow up, follow up, follow up. (I already have!)

Michael Goldberg

Michael Goldberg

Michael Goldberg has helped financial advisors, brokers, agents, reps, wholesalers and other sales producers generate hundreds of thousands of dollars to their bottom line. His firm Knock Out Networking, LLC is renowned as a speaking and training resource in the financial services industry.

Michael has spoken at numerous conferences in the financial services industry including the Million Dollar Round Table (MDRT) and has spoken for TEDx at Yale University. Educational background includes a Masters Degree in Training and Organization Development from Lesley University and a Bachelors Degree from CUNY Brooklyn in Hospitality Management. Michael is a Certified Speaking Professional (CSP), an earned designation awarded by the National Speakers Association and the International Federation for Professional Speakers to recognize demonstrated commitment to the speaking profession through proven speaking experience. Fewer than 10% of the thousands of speaking professionals worldwide hold this designation. He is currently an award winning adjunct professor at Rutgers University and frequently volunteers as a speaker at organizations focused on career search.

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