Matt Egan, Senior Director, Strategy and Brand Development, of Siegel+Gale spoke with ExecuNet about the Brand Simplicity Index his company created to measure the effect of simplicity in business.
Throughout his career Matt has developed brands around the world, including the US, Europe, South America, Africa and Asia. He has led a wide range of branding initiativesâ€”from strategy, positioning and brand architecture engagements to naming, messaging and brand management programs.
“Simplicity pays. It’s a helpful lens for assessing any market strategy or customer strategy. We’ve known intuitively that simplicity can create a better experience, but now we’ve proven through this study that people are willing to pay more for simplify. Consumers are willing to pay more for a simpler experience, and simplicity can affect margins.” Matt said this and much more about simplicity in business. Listen to the recording now.
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