Brand Loyalty

writing-how-to-keep-the-customerThe ensuing decades of research on customer behavior has supported a number of intuitively interesting findings about the manner by which reason and emotion affect purchase patterns, customer loyalty, employee engagement and brand evangelism. Some of these findings include:

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Joseph Michelli

Joseph Michelli

Joseph Michelli, Ph.D., is an American psychologist, speaker, author, and organizational consultant.

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