6 results for author: Robbie Kellman Baxter
What Public, Private and Independent Schools Can Learn about Membership from Silicon Valley Subscription Companies
The past year has been a difficult one for schools.
It sometimes seems like everything's in flux.
Many families have changed strategies. Some have left traditional schools to join neighborhood pods. Others have gone from independent schools to public ...
Read More
Read More
Apple ONE (Or the Pros and Cons of Subscription Bundles, Rundles and Partnerships)
Rumors are flying about Apple's emerging bundling strategy. Apparently they are getting ready to launch several tiers of new bundled subscriptions, incorporating different combos of the following: Apple Music, Apple TV+, Apple Arcade, Apple News+ , iCloud ...
Read More
Read More
10 Ways to Reduce Subscription Churn, Even Now
This is a strange time. Many businesses are dealing with dramatic declines in revenue, and many families have lost their jobs. Even people and organizations with surplus are cutting back on spending.
One segment of the market that is proving to be partic...
Read More
Read More
The Future of Live Gatherings and What it Means for Your Forever Transaction
A few weeks ago, Facebook announced they're canceling any large physical events with 50 or more people through June 2021. (Some they'll hold as virtual events.) Microsoft announced something similar. Many organizations are allowing no business travel through ...
Read More
Read More
How to Hold Onto Your Customers in a Crisis and for the Long-Term
Subscription-based businesses seem to be the most resilient during this time of crisis. With predictable recurring revenue, they have greater flexibility to withstand the storm. But there’s more to it than just revenue. To hang onto customers during a ...
Read More
Read More
Emerging Trends: Forever is Here Now
An adapted excerpt from The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave by Robbie Kellman Baxter (McGraw Hill, April 7, 2020)
When I first started writing about the Membership Economy in ...
Read More
Read More
