29 results for author: Noah Fleming


Why I Hate Customer Loyalty

You know, this is probably going to sound weird… But even though it’s in the subtitle of my book, I really don’t like the term “customer loyalty.” It implies that it’s up to the customer to be “loyal.” It implies that when a ...
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You’re Not Impressing Anyone (or Are You?)

Each week I end up talking a lot of different business owners across various industries. When I ask them what makes their business unique, they almost always say something like “we provide a ‘wow’ service” or a “we offer a ‘wow’ experience....
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The Bentley and the Butler

Recently in San Francisco my wife and I dined with my mentor, Alan Weiss, and two other world-class consultants, at the fabulous AME restaurant at the St. Regis Hotel. Outside the Hotel’s lobby sat a gorgeous Bentley limo. The Bentley is offered as ...
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The Real Truth about Low-Hanging Fruit

One of the things we did early that morning was stopped at a local apple orchard. We enjoyed some freshly pressed cider and thought it would be fun to spend an hour or so picking apples. While I was there, I saw something interesting. There were these two ...
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What to Do When Business Dries Up?

The US will be energy independent within ten years. Technological advances in oil and gas recovery through processes like hydraulic fracking or fracturing has allowed the US dramatically to increase its oil extraction and rapidly decrease its reliance on ...
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