30 results for author: Noah Fleming


Narrative Trumps Experience

Let’s play a game. I want you to picture the perfect plate of pasta in as much detail as you can.  Close your eyes for five seconds, and see it, smell it, imagine cutting it, and finally tasting it. I’ve played this game with hundreds of people as ...
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The Giant, Untapped Opportunity You’re Likely Missing

I told you about my miserable hotel check-in experience last week. If you missed it, find it here. But it got me thinking… Would I have paid, say an extra $50-$100 in advance to check-in early, avoid the lines in their entirety, and walk into the hotel ...
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Cut the Crap About Authenticity – She Should Have Lied

Every expert is the world of sales, marketing, and customer service loves to preach to us and tell us that we all need to be more “authentic” in today’s business world. Let’s talk about that for a moment. Last week I told you about my stay at ...
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What a Stacked Pastrami Sandwich Can Teach You About Profitable Growth

I flew to New York City yesterday. I hopped in the Uber car and asked the driver to take me directly to the famous Katz Deli, where Harry met (and heard) Sally. I've been to NYC close to a dozen times now, and I've never had the famous pastrami sandwich....
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A Better Question

Instead of asking "How can we find more new customers today?" consider the following question: How can we make the customer experience better for our individual customers, and make it more likely that they’ll want to keep doing business with us? ...
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The Golden Rule of Customer Intelligence

Some of you know this, some of you don’t. But I live in a Kingsville, Ontario just south of Detroit. Kingsville is small town whose claim to fame is being the most ‘Southern Town’ in all of Canada. It shares the same equator line as California, and ...
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You Can’t Benchmark Your Way to Breakthrough

Benchmarking is silly. Too often I meet people who base all of their most important business decisions on industry benchmarks. Benchmarking is based on the myopic belief that no other industry faces challenges like yours. Or maybe, it’s the comfort ...
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All CEOs are Salespeople

How involved are you, personally, in your company's sales efforts? I'm going to guess not nearly enough. But your business is "different…" This type of thing would never work for your business… After all, you consider the "thing" you sell to be ...
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You Have a Corporate Vision… But Can You See?

Recently, I was sitting with a client in his backyard enjoying a coffee before we were about to begin our day together working on his business. He told me some fabulous stories about how he started his company. Through a series of random events, opportuniti...
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The C-Word – AKA “Consultant”

I met with a prospective client a number of times over the past few weeks. When we first met, he expressed his concern over the "c-word," AKA "consultant," in my company's name. He explained that they had used consultants in the past with dismal results and ...
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Teaching the Blind to See

A CEO reached out to me a couple weeks ago. He was horrified, and practically scared out of his wits. He called me after he experienced what he called, “the scariest day of my professional life!” (more…)
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How Jerry in Accounting is Killing Your Company

One of the biggest problems that most companies face is they spend way too much trying to find, collect, compile, and fact check information. They do all that without ever asking if all the extra information will actually help them. But this isn’t just a ...
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