36 results for author: Columbia Business School


Where Have All The Leaders Gone?

Globally, confidence in leadership has all but disappeared in recent years. Technology may be partly to blame, but our crumbling faith in leadership may say more about how we've changed than how our leaders have. We are presently facing a global crisis ...
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Can Big Data Give Us Big Ideas?

Big Data can do more than target advertisements, it could even help innovators develop new concepts and products. Over 2.5 million terabytes of data are now created every day. The pace of new data creation has reached such a clip, according to IBM, that ...
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There’s More Than One Route to Doing Well by Doing Good

Corporate social responsibility has long been an opportunity for companies to bolster their public image — and boost their sales. But it also sends important signals to potential employees. Each year, according to a report by the economic consulting ...
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Lifetime of Competition Sharpens Olympic Fencer’s Business Skills

Olympic fencer Keeth Smart '10 talks about his transition from professional athlete to fitness technology entrepreneur. Keeping opponents on their toes — literally — with his lightning-quick footwork, fencer Keeth Smart '10 captured the silver ...
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Lower Competitiveness Costs Women at Work

Highly trained women in the US workforce earn a fraction of what their male peers do. Part of the discrepancy may come down to differences in men's and women's tastes for competition. April 14 marks Equal Pay Day in the United States, the day the average ...
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To Maximize Returns, Target the Network

When companies decide where to focus their marketing dollars, they often look to customer’s lifetime value (clv) — a prediction of how profitable their relationship with an individual will be over time. The measure seeks to allow firms to focus their ...
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From Class Project to Market Disruptor

Coming from four generations of Sonoma vintners, Jon Sebastiani '12 knows how important it is to balance the opportunity inherent in current market trends with the need to build a company that will thrive over the long-term. He kept that balance in mind ...
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Can We Better Account for Value?

Valuation models are the most widely taught tool for future investors, but they're often abandoned in practice. Better accounting may offer a more concrete solution. The first dot-com bust in 2000 destroyed 78 percent of the value of the Nasdaq Composite ...
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Where Do Startups Start?

Frictions in markets and within companies create opportunities for entrepreneurs to unlock value — but not without costs. Sometimes a simple tweak can have a profound impact on a business. That's what three former colleagues found in 2003 when they ...
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3 Steps Your Company Can Take to Set the Stage for Growth

The country's lumbering growth in the wake of the financial recession has been blamed on a number of macroeconomic trends, but corporate risk-aversion has played a role too.  It has been eight years since the deepest trough of the global financial crisis. ...
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Entertainment Unbundled

With consumers becoming increasingly untethered from their cable providers, networks reinvent the viewer experience. In March 1946, when the New York Times called television “a lusty infant now struggling to take its place among the arts and ...
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