From cave walls to hieroglyphics to the printed word as we know it today, symbols are a powerful way to communicate concepts at a glance.
This is true not only in popular culture but also when it comes to business, marketing, and branding.
Symbols offer ...
A logo is the visual centerpiece of a company's brand identity.
When you set aside design trends and styles, at its core, a logo must:
1- Embody your brand.
2- Be instantly recognizable.
3- Be versatile.
4- Be timeless.
Everything else is ...
Brand identity constantly evolves and changes in public opinion and bad press can tarnish a company's brand.
That's exactly what happened with Uber when it rebranded for the second time in three years. The Uber brand became associated with negative ...
This time of year, there are holiday marketing campaigns everywhere. Whether the campaigns are small and involve dressing up a company's logo, or campaigns that manage to go viral, many businesses are keenly aware of the opportunity to take advantage of the ...