5 results for author: Robbie Kellman Baxter


Apple ONE (Or the Pros and Cons of Subscription Bundles, Rundles and Partnerships)

Rumors are flying about Apple's emerging bundling strategy. Apparently they are getting ready to launch several tiers of new bundled subscriptions, incorporating different combos of the following: Apple Music, Apple TV+, Apple Arcade, Apple News+ , iCloud ...
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10 Ways to Reduce Subscription Churn, Even Now

This is a strange time. Many businesses are dealing with dramatic declines in revenue, and many families have lost their jobs. Even people and organizations with surplus are cutting back on spending. One segment of the market that is proving to be partic...
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The Future of Live Gatherings and What it Means for Your Forever Transaction

A few weeks ago, Facebook announced they're canceling any large physical events with 50 or more people through June 2021. (Some they'll hold as virtual events.) Microsoft announced something similar. Many organizations are allowing no business travel through ...
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How to Hold Onto Your Customers in a Crisis and for the Long-Term

Subscription-based businesses seem to be the most resilient during this time of crisis. With predictable recurring revenue, they have greater flexibility to withstand the storm. But there’s more to it than just revenue. To hang onto customers during a ...
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Emerging Trends: Forever is Here Now

An adapted excerpt from The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave by Robbie Kellman Baxter (McGraw Hill, April 7, 2020) When I first started writing about the Membership Economy in ...
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