35 results for author: Noah Fleming


The Business Strategy Secret Known by the World’s Top Chefs

I started making last night's dinner 36 hours ago. It was the best plate of ribs my family had ever eaten, it was the easiest meal I've ever cooked, and it will serve as the backdrop of this week's tidbit. A few months ago a client was telling me about the ...
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The Bar Has Been Raised: The Best Customer Experience I’ve Ever Had

I was working at LinkedIn/Lynda.com's offices last week in Santa Barbara, California shooting a course for them on creating lifelong, loyal customers. My colleague, the esteemed author, and consultant Roberta Matuson happened to be in town at the same ...
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Your Company Needs to Get Healthier – Here’s How to Do It

I resisted for a long time, but earlier this year I did something I said I'd never need to do. I've been wearing a Fitbit since January 1st, and I love it. One of the most powerful and useful things about this simple little device is a (sometimes annoying) ...
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Doing This Will Instantly Annoy Even Your Most Loyal Customers

You might have loyal customers but making this critical mistake can instantly turn them off! Don't do it.    
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Telling Stories About Yourself: How to Create Your Own Word-of-Mouth

There's a comic that's so good I felt like I had to share it with you. Not just because it's funny (although it hits just close enough to home for me that I find it hilarious), but because it ties into work I do with a number of my clients. You can find it ...
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Narrative Trumps Experience

Let’s play a game. I want you to picture the perfect plate of pasta in as much detail as you can.  Close your eyes for five seconds, and see it, smell it, imagine cutting it, and finally tasting it. I’ve played this game with hundreds of people as ...
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The Giant, Untapped Opportunity You’re Likely Missing

I told you about my miserable hotel check-in experience last week. If you missed it, find it here. But it got me thinking… Would I have paid, say an extra $50-$100 in advance to check-in early, avoid the lines in their entirety, and walk into the hotel ...
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Cut the Crap About Authenticity – She Should Have Lied

Every expert is the world of sales, marketing, and customer service loves to preach to us and tell us that we all need to be more “authentic” in today’s business world. Let’s talk about that for a moment. Last week I told you about my stay at ...
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What a Stacked Pastrami Sandwich Can Teach You About Profitable Growth

I flew to New York City yesterday. I hopped in the Uber car and asked the driver to take me directly to the famous Katz Deli, where Harry met (and heard) Sally. I've been to NYC close to a dozen times now, and I've never had the famous pastrami sandwich....
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A Better Question

Instead of asking "How can we find more new customers today?" consider the following question: How can we make the customer experience better for our individual customers, and make it more likely that they’ll want to keep doing business with us? ...
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The Golden Rule of Customer Intelligence

Some of you know this, some of you don’t. But I live in a Kingsville, Ontario just south of Detroit. Kingsville is small town whose claim to fame is being the most ‘Southern Town’ in all of Canada. It shares the same equator line as California, and ...
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You Can’t Benchmark Your Way to Breakthrough

Benchmarking is silly. Too often I meet people who base all of their most important business decisions on industry benchmarks. Benchmarking is based on the myopic belief that no other industry faces challenges like yours. Or maybe, it’s the comfort ...
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