7 results for author: Bill McBean


The Road to Happy Customers

If you had $100,000 in cash, would you leave it sitting in your office without doing anything to keep it safe? Of course not. You'd take it straight to the bank. That's why you might be surprised to hear that every day, business owners do the equivalent of ...
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Investment or Expense? The Case for Marketing

Marketing is not for the faint of heart. Marketing executives are judged on their product's success in the market. They must constantly justify their budget by measuring it against their objectives and the gross profit and sales generated. Over the decades ...
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Planning is About Preparing for the Future, Not Predicting It

Imagine that you're standing in the middle of an intersection with cars coming at you from every direction. It's obvious that you're in danger and that moving from the intersection is your only option. The problem, though, is that the landscape looks the same ...
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Protect Your Assets! An Executive’s First Priority

What is your company's first priority? If you're like many executives, your answer is likely to be "sales," "profits," "growth" or something along those lines. But while all of these objectives are important, you shouldn't allow any of them to eclipse the ...
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If You Don’t Control It, You Don’t Own It

Not all executives fully understand or appreciate what a powerful management tool "control" is, until something goes very wrong and causes significant heartburn and the loss of a lot of money. Control is a proactive activity with two polar opposites: Co...
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The Facts of Business Life: If You Don’t Lead, No One Will Follow

The title might seem obvious, but that doesn't make it any less true: If you don't lead, no one will follow. And here's the problem: "leadership" is one of those buzzwords that gets thrown around a lot. But in many cases, those throwing it around have little ...
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Understanding the Five Levels of Business Success and What They Mean for You and Your Company

  Remember that song "The Circle of Life" from The Lion King? It reminds us that everyone is born, grows up, gets older and eventually passes away. While you might not need a biology class to understand all of that, you might need a business lesson to ...
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