Most of what’s powerful about LinkedIn is not obvious to the causal user. LinkedIn is not simply “Facebook for business.” Don’t even think of it as a website. Instead, think of it as a live global networking event with over 800 million attendees, as a fantastic platform to build your personal brand – what makes you unique and relevant. It’s a type of worldwide Rolodex and a way to build relationships. This is especially important nowadays because the pace of change today is so fast now that we should all consider ourselves as perpetually in transition and on the lookout for new opportunities. That’s some of the advice ExecuNet career strategists share on how to use LinkedIn for a job search. They suggest when you look at your profile ask yourself questions like these:
- Is your profile compelling and complete?
- Does it provide a clear picture of who you are as a person and as a leader?
- Can you uniquely own it?
- Is it credible?
- Does it match your personal brand?
While the narrative summary copy is your chance to be more of a storyteller, your career history should match the narrative so you do not confuse the reader and damage your credibility. Also, the narrative section should be in the first person. You would not talk about yourself in the third person when you are face-to-face with someone, so you should not introduce yourself in your online profiles in the third person either. The profile must demonstrate your personality, how you are unique, your skills, and causes you care about. Just like when speaking with someone, you must give them a look at the person behind the title. Research has shown about 70% of surveyed hiring managers have hired someone because of what they saw on a social networking site. The major reasons those hires were made:
- They gave a positive impression of their personality and organizational fit.
- They presented themselves professionally.
- Their profile supported their qualifications.
- Their profile showed creativity and solid communication skills.
- Their profile contained good references.
- Their profile showed them to be well-rounded.
If you are a senior-level executive and would like help with your LinkedIn profile, contact our career services group.
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