A Conversation with Doug Sundheim on Risk Taking in Business

The topic of risk in business endeavors plagues most executives. One big mistake could do serious damage to  one’s company and career.

In this exclusive interview with ExecuNet’s Chief Marketing Officer Anthony Vlahos, executive coach Doug Sundheim explains his views on taking risks in business. Doug works with leaders and teams of Fortune 500 companies and entrepreneurial firms to help them maximize their effectiveness and be more productive. The insights he shares are musts for any business leader!

Topics discussed:

  • What are the merits of risk taking in business? (0:11)
  • How do you distinguish risk taking from reckless decision making? (2:19)
  • How do you get stakeholders to buy-in on your smart risk? (5:00)
  • Are large companies more risk adverse than small companies? (5:58)


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William Flamme

William Flamme

William Flamme is ExecuNet's Marketing Content Manager, where he is responsible for developing engaging career, job search, and leadership insight and delivering executive-level content across the various properties under the ExecuNet brand. Prior to joining ExecuNet in 2008, Will earned a master's degree in education and taught fifth grade and sixth grade. As a teacher, he deepened his appreciation for the written word and mastered skills necessary for managing writers who sometimes view deadlines as homework.

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