A Conversation with Doug Sundheim on Risk Taking in Business

The topic of risk in business endeavors plagues most executives. One big mistake could do serious damage to  one’s company and career.

In this exclusive interview with ExecuNet’s Chief Marketing Officer Anthony Vlahos, executive coach Doug Sundheim explains his views on taking risks in business. Doug works with leaders and teams of Fortune 500 companies and entrepreneurial firms to help them maximize their effectiveness and be more productive. The insights he shares are musts for any business leader!

Topics discussed:

  • What are the merits of risk taking in business? (0:11)
  • How do you distinguish risk taking from reckless decision making? (2:19)
  • How do you get stakeholders to buy-in on your smart risk? (5:00)
  • Are large companies more risk adverse than small companies? (5:58)


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William Flamme

William Flamme

William Flamme is ExecuNet's Associate Director of Content Marketing, where he develops engaging job search, career path, and leadership insight to build ExecuNet's brand recognition as the leader in senior-level executive job search and all matters career.

He delivers executive-level content across the various properties under the ExecuNet brand, amplifying the power of ExecuNet's expert voices and shaping the content strategy.

Prior to joining ExecuNet in 2008, Will earned a master's degree in education and taught fifth grade and sixth grade. As a teacher, he deepened his appreciation for the written word and mastered skills necessary for managing writers who sometimes view deadlines as homework. It is his training as an educator which allows Will to take complex ideas and make them simple for busy executives to understand and to execute.

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