It’s clear that businesses and their leaders need to understand all they can about the Millennial generation – a group that is important to their future business success.
But what’s also clear is that the characteristics and qualities of Millennials remain a mystery. In his presentation to World Innovation Forum delegates, Will Pearson, President and Co-founder of trivia magazine and website mental_ floss, provided some insight into this influential generation.
“It’s not just knowing some things about Millennials, it’s understanding what we then do with that knowledge,” said Pearson.
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