4 Ways to Enhance Your Executive Brand Online

who-am-I-google-searchToday, a robust online presence is more important than ever. Executive recruiters are searching the web for information about potential executive candidates, and employers are checking online not only to gain information about potential hires, but to check on their current employees as well.

What does this mean to you, especially if you are engaged in an executive job search? You need to show up high in the Google rankings to maximize your online visibility. What your online brand says about you speaks volumes to a recruiter and potential employer. Does your online brand create the “know, like, and trust” factor that is critical to recruiters and hiring companies? Prospective employers will make judgments about you based on what they read about you online.

A few tips: 

Google yourself. Have you Googled yourself lately? Did you find yourself on page one? Page two? Page three?  I’ll share a little known fact: recruiters rarely go back more than two to three pages when looking for information about a candidate. If valuable substantive information does not show up, a recruiter is likely to look to the next executive on the list.

Create a strong brand statement. Before your online brand can be effective, you need to make sure that it includes what you have to offer, and your unique value – what sets you apart from your competition.

Personal branding is a way of clarifying and communicating what makes you different and special—and using those qualities to guide your professional and personal life. It’s about understanding and using your unique attributes—your skills, strengths, values and passions—to distinguish yourself from your competition.

In terms of your career it means communicating your unique promise of value—what you offer employers. For your brand to accomplish its purpose, it must be authentic (the genuine you). Check the BlueSteps website for articles and blogs to learn more about personal branding and your career.

Scrub your digital dirt. Negative information about you can be difficult to get rid of, however, one effective strategy for managing your online reputation is to “bury” it. By posting new content (comments or posts on LinkedIn, blog posts or articles for industry journals), the unfavorable information will scroll down in the search results.

So how do you move up in Google’s rankings and improve your online brand? A few strategies:

LinkedIn

Did you know that 93 percent of recruiters are looking for candidates on LinkedIn? They are now checking your LinkedIn profile first and then Google you second. Elevate your LinkedIn profile to showcase your executive brand and improve the chances of recruiters and hiring managers finding and connecting with you.

There are many tools in LinkedIn that you can utilize to elevate your online brand. For example, in LinkedIn Groups, follow a few conversation streams relevant to your career/industry and comment occasionally. You will start building your brand and expertise in certain areas, and this will show up on Google.

YouTube

Short videos are easy to create even with your smart phone, and you can showcase your “tell me about yourself” branding statement, or talk about your top 3 strengths. The topics and possibilities are vast in how you can use video. These videos are also easy to upload to your LinkedIn profile summary.

Create a Visual CV

Another way to improve your online brand is to create a visual resume/CV. This website (www.visualcv.com) walks you through uploading your resume and creating a custom URL. It shows up in a Google search and adds to your online presence, as well as makes your resume available to whomever Googles you.

Comment on Amazon

Even Amazon has an impact on Google search results. Your comments will show up on Google for Amazon books or whatever products you choose to review.

Sarah Robb O’Hagan, President of Equinox, said about anyone with a strong online brand: “Clearly this person has identified something about engagement and leadership — he or she could be the one to lead our business forward.” 

In summary, social media has a huge impact on job search today. Social recruiting isn’t going away, so continual online management of your brand is critical to maintaining a positive online presence.

 



Louise Garver

Louise Garver

Louise Garver, part of ExecuNet's team of Coaches and Career Strategists, is a career industry expert for executives, has a successful 30-year history as an Executive Coach, Resume Writer, Branding and Job Search Strategist, with recruitment and corporate management experience along with 13 career-related certifications, a master's degree and post-graduate certification in career counseling. Executives work with her to capture their brand message and clearly, consistently and effectively communicate it in their career documents and communications. Louise is co-author of Win Interviews! The New Must-Have Game Plan and her work is featured in over 20 career publications.

4 Replies to "4 Ways to Enhance Your Executive Brand Online"

  • richard weeks
    November 26, 2016 (12:34 pm)

    Great information. The way to find the right opportunity has changed over the past few years and seems overwhelming. This is why I need help from the experts.

  • Cliff Scogin
    January 9, 2017 (12:42 pm)

    Thanks for the heads up!

  • Michael Lawson
    May 1, 2017 (11:01 am)

    Thank you! This is some great information on how to improve your brand.

  • Francesco Di Palma
    August 20, 2017 (11:11 am)

    Thank you. Very interesting.