3 Ways to Keep Your Network Strong NOW!

Now! As in now that most of our meetings are still virtual. Online. Mediated. Or as they describe it in the world of academe – remote synchronous.

Here are 3 simple ways to keep your network strong right now!

digital-networking-goldbergBe Clear About Your Target Market!

What industry, profession, market segment, niche, dynamic, demographic, or geography makes up your target market? If you can break it down further into interests, concerns, and motivations, great! Just try to avoid words like anyone, everyone, and someone when describing your target market. If you clearly define your target market, you’ll know where you need to go (online too!), what you need to say, and who you need to reconnect with or meet. I think they call that networking!

Develop a Top 50 List

Who are the most important referral sources to your business? In fact, who do you have a good to great relationship with that is able to refer you into your Target Market? Start making a list of those people and over time try to work your way to 50. Once you do, be intentional about personally connecting with those on your running Top 50 List at least once a month. Here’s a Knockout tip! Look to exchange referrals rather than expecting to get referrals. See the difference?

Work Your ABCs

Take out your smartphone and go to Contacts. Notice how everyone in your database is in alphabetical order according to their first names? (At least mine is.) Scroll down through the names listed under the A’s and take note of all the people that you like but haven’t been in touch with simply because life took you in a different direction. You can scroll into the Bs, Cs, and so on and you will discover more interesting people. How about that? Send them a quick email or simply call them! I try to reconnect with at least one new person a day. It’s fun reconnecting and catching up. All kinds of great things have come out of those re-connections. Of course, take it to social media! Work this very simple system into your daily or weekly process and see what happens!



Michael Goldberg

Michael Goldberg

Michael Goldberg has helped financial advisors, brokers, agents, reps, wholesalers and other sales producers generate hundreds of thousands of dollars to their bottom line. His firm Knock Out Networking, LLC is renowned as a speaking and training resource in the financial services industry.

Michael has spoken at numerous conferences in the financial services industry including the Million Dollar Round Table (MDRT) and has spoken for TEDx at Yale University. Educational background includes a Masters Degree in Training and Organization Development from Lesley University and a Bachelors Degree from CUNY Brooklyn in Hospitality Management. Michael is a Certified Speaking Professional (CSP), an earned designation awarded by the National Speakers Association and the International Federation for Professional Speakers to recognize demonstrated commitment to the speaking profession through proven speaking experience. Fewer than 10% of the thousands of speaking professionals worldwide hold this designation. He is currently an award winning adjunct professor at Rutgers University and frequently volunteers as a speaker at organizations focused on career search.

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