10 Reasons Why Customers Will Pay More…

online-shoppingCustomers always want to pay as little as possible, right?  Not so fast. Customers often willingly pay more for a product even when they can get a functionally similar (or even identical) product elsewhere for less. Here’s why: 

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Geoffrey James

Geoffrey James

Geoffrey James, writes a daily column for Inc.com and is the author of the newly-published book Business Without the Bullsh*t: 49 Secrets and Shortcuts You Need to Know.

1 Reply to "10 Reasons Why Customers Will Pay More..."

  • Paolo Nassano
    February 9, 2015 (9:21 am)

    I have a lot of management experience, marketing and comunication skills and usually people like both as a person and a leader, but employers usually think that i am too old tather than not to be stress resistant; which of course is not true